Simon Sinek’s message Start with Why (must see) explains that marketing without this vision, this purpose, this cause does indeed work – through manipulation – but it does not breed loyalty or trust. Put in a cause marketing context, we may be guilted into donating at the register or buying the cause branded product, but we walk away feeling…icky, taken advantage of.
A Call for Open Sourced Cause Marketing
Word Press Founding Developer Matt Mullenweg got me thinking about how we market our causes and prioritize our efforts to move not only our own programs forward, but to move the entire cause-related conversation forward. My challenge to all you cause crusaders out there doing the good work: let’s make cause marketing best practices open sourced.
Cause Marketing: More is More?
Peter Bregman recently penned a great post, The Farm to Table Secret of Motivating People. In it, he describes a weekend spent at a 10-acre farm with his family and how it profoundly changed the way he selected, prepared and thought about his food. He then relates his experience to engaging and motivating people and posits:
