http://www.incouraged.com/2009/12/23/start-small-and-focused/ Because Courage is Contagious Tue, 07 Sep 2010 17:39:52 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.incouraged.com/2009/12/23/start-small-and-focused/comment-page-1/#comment-41 Sharon Soliday Sat, 26 Dec 2009 06:52:18 +0000 http://www.incouraged.com/?p=296#comment-41 You can rule the world with cupcakes alone. Many business folks don't get that. I always wonder why business folks confuse something with everything. There never seems to be a middle ground . . Why not creatively scale cupcakes? I would challenge a business owner to identify 10 different ways they could move cupcakes to the next amazing level. Something that doesn't involve brownies, coffee, gift cards, post-it notes, recycling, or community gardening. The message should be simple. Simple can still be amazing AND extremely profitable. I've got 3 ideas just sitting here. And I don't even like cupcakes. But you see, that's the point, it's not about me and my/the next best thing I think/like. It's about my customers. You can rule the world with cupcakes alone. Many business folks don’t get that. I always wonder why business folks confuse something with everything. There never seems to be a middle ground . . Why not creatively scale cupcakes? I would challenge a business owner to identify 10 different ways they could move cupcakes to the next amazing level. Something that doesn’t involve brownies, coffee, gift cards, post-it notes, recycling, or community gardening. The message should be simple. Simple can still be amazing AND extremely profitable.
I’ve got 3 ideas just sitting here. And I don’t even like cupcakes. But you see, that’s the point, it’s not about me and my/the next best thing I think/like. It’s about my customers.

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