As an entrepreneur or small business owner, you’ve probably invested plenty of time and effort into your website – but here’s something to consider for 2010: video. If you’re not already using online video in your marketing mix, you might want to consider it for these reasons:
1) Cost. Video is affordable and easy to produce. Whether you produce it yourself with an inexpensive video camera or contract it out, producing short videos for the web typically don’t need a lot of editing or fancy graphics to make them effective. Because it will be viewed online, this video doesn’t have to be top of the line in production quality.
2) Interest. Which would you prefer? Reading a page full of text on a website or clicking “play” on a short video? People tend to skim over websites and you only have a few minutes to make a great impression. Text alone won’t cut it. Most people would agree that they not only get a decent feel for the product they’re considering when watching a video, but probably more importantly, they get a good feel for the business itself. If a picture is worth a thousand words, imagine what a video can accomplish.
3) Competitive Advantage. Google a few of your keywords and see what happens. Most likely you’ve got some stiff competition. But how many of your competitors have video results that appear? Probably not many. This is a way for you to establish yourself with a competitive advantage in the ever-important online market.
4) Your customers. Assuming your customers use the internet at all, they’re most likely watching online video as well. According to research from Comscore , 76.8 percent of the total U.S. Internet audience viewed online video.
Tomorrow we’ll look at a few simple ways to get you started with online video or help you improve your video offerings in 2010.
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