BOSTON (March 10, 2010) – More than three-quarters (78%) of Americans believe a partnership between a nonprofit and a company they trust makes a cause stand out, according to the newly released 2010 Cone Nonprofit Marketing Trend Tracker.
When the cause breaks through, consumers are more likely to feel positively about the nonprofit (56%) and actively support it. As a result of nonprofit-corporate partnerships:
- 59% of Americans are more likely to buy a product associated with the partnership;
- 50% are more likely to donate to the nonprofit;
- 49% are more likely to participate in an event for the nonprofit; and
- 41% are more likely to volunteer for the nonprofit.
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