2010 Cone Shared Responsibility Study

Cone’s business model centers around the principle of “Shared Responsibility” and this 2010 Shared Responsibility Study provides some new and useful data for companies taking a serious look at their brand reputation and the trend in consumer expectations.

The sub-head is, “Three-quarters of Americans give companies a ‘C’ or below on how they’re engaging consumers around key issues.” and goes on to list a range of consumer expectations as well as suggested ways for companies to address these areas.

Click on the link within the media release to enter your email to download the full study.