This week, the rain kept pouring in the PacNW, the oil kept spilling in the gulf and in cause-marketing news…
Levi Strauss “Care to Air” campaign. – Brilliant. Love it. Here’s my take – so much more than meets the eye on this one. Kudos to Levi’s. And while I’m at it, I’ll just go ahead and share my plug of one of my Portland faves, Keen Footwear.
Joe Waters took a look at the Balance Between Philanthropy, Marketing and Business, using Absolut Vodka and the new Panera Community Cafe as examples. We also got a different small-business perspective from someone in the local Panera Cafe community that was worth a read.
DanielFreeman introduced a new term: Causium: the fusion of Freemium & Cause Marketing - This ended up on my list of Cause Marketing Terms as well.
Even Chris Brogan was on the Cause-Related bandwagon this week with his post on MolsonCoors tackling the Hard Message of Irresponsible Drinking. Not totally cause-marketing but certainly CSR and cause related.
Hoover announced a new $25,000 Facebook-centric cause marketing campaign with Cleaning for a Reason Foundation where $1 will be donated for every Facebook like for Hoover or Cleaning for a Reason (donating cleaning services to women suffering from cancer).
I happened upon Good Company and their excellent post, Cause Marketing Adds Value(s) to Consumerism.
Umair Haque introduced us to Techonomy and the concept of solving real social problems by harnessing innovation.
A great post from Umair Haque himself this week was “Rebooting prosperity in an age of austerity.”
I was personally psyched to meet Noland Hoshino in person and Skype with Olivia Khalili. If you’re not following them, you need to be – they’re both fabulous!
Next week – CAUSE MARKETING FORUM CONFERENCE in Chicago! Check back often for updates and insights and please, if you’re attending, connect with me on Twitter and let’s chat!
Thanks for your great comment about our post “Cause Marketing Adds Value(s) to Consumerism” and for listing these other great posts for us to read!
You’re most welcome – I only list the *good* stuff!
Thanks for your great comment about our post “Cause Marketing Adds Value(s) to Consumerism” and for listing these other great posts for us to read!
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