Comments on: Cause Marketing: More is More? http://www.incouraged.com/2010/07/23/cause-marketing-more-is-more/ Because Courage is Contagious Fri, 07 Oct 2011 21:24:51 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Does Your Campaign Manipulate or Inspire? | Cause Marketing Field of Dreams http://www.incouraged.com/2010/07/23/cause-marketing-more-is-more/comment-page-1/#comment-471 Does Your Campaign Manipulate or Inspire? | Cause Marketing Field of Dreams Wed, 28 Jul 2010 13:10:35 +0000 http://www.incouraged.com/?p=1306#comment-471 [...] recent post. True innovation starts with a vision, not necessarily a focus group (although as we discussed last week, it’s always good to engage stakeholders early and [...] [...] recent post. True innovation starts with a vision, not necessarily a focus group (although as we discussed last week, it’s always good to engage stakeholders early and [...]

]]> By: Megan http://www.incouraged.com/2010/07/23/cause-marketing-more-is-more/comment-page-1/#comment-459 Megan Sun, 25 Jul 2010 19:28:50 +0000 http://www.incouraged.com/?p=1306#comment-459 Thanks for the comment, Laura and I agree - that authenticity piece, "walking the talk" is critical and fuels the energy behind the campaign. Any examples you've seen of companies doing this particularly well? Thanks for the comment, Laura and I agree – that authenticity piece, “walking the talk” is critical and fuels the energy behind the campaign.

Any examples you’ve seen of companies doing this particularly well?

]]> By: Good Company Blog http://www.incouraged.com/2010/07/23/cause-marketing-more-is-more/comment-page-1/#comment-457 Good Company Blog Sat, 24 Jul 2010 20:00:46 +0000 http://www.incouraged.com/?p=1306#comment-457 [...] “Cause Marketing: More is More?”  by Megan Strand [...] [...] “Cause Marketing: More is More?”  by Megan Strand [...]

]]> By: Laura Ferry http://www.incouraged.com/2010/07/23/cause-marketing-more-is-more/comment-page-1/#comment-456 Laura Ferry Sat, 24 Jul 2010 14:32:12 +0000 http://www.incouraged.com/?p=1306#comment-456 A great post Megan and some excellent points on cause fatigue. It's true that it's very real. What better way to inspire a campaign's authenticity than to engage people in facilitating positive change? If a company's entire team walks that talk there's no denying the 'real' energy that exudes from the campaign. That's what consumers need to feel from brands...that it's not just a marketing tactic but a true effort do good in the world that naturally inspires people to jump on the company bandwagon. A great post Megan and some excellent points on cause fatigue. It’s true that it’s very real. What better way to inspire a campaign’s authenticity than to engage people in facilitating positive change? If a company’s entire team walks that talk there’s no denying the ‘real’ energy that exudes from the campaign. That’s what consumers need to feel from brands…that it’s not just a marketing tactic but a true effort do good in the world that naturally inspires people to jump on the company bandwagon.

]]> By: Tweets that mention Cause Marketing: More is More? | InCouraged -- Topsy.com http://www.incouraged.com/2010/07/23/cause-marketing-more-is-more/comment-page-1/#comment-453 Tweets that mention Cause Marketing: More is More? | InCouraged -- Topsy.com Fri, 23 Jul 2010 21:19:48 +0000 http://www.incouraged.com/?p=1306#comment-453 [...] This post was mentioned on Twitter by Jen, Megan Strand. Megan Strand said: Cause Marketing: More is More? http://ow.ly/2fL7w // Counter cause fatigue by asking stakholders to do more? Love your thoughts! [...] [...] This post was mentioned on Twitter by Jen, Megan Strand. Megan Strand said: Cause Marketing: More is More? http://ow.ly/2fL7w // Counter cause fatigue by asking stakholders to do more? Love your thoughts! [...]

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