Comments on: Cause Marketing Field of Dreams http://www.incouraged.com/2010/07/28/cause-marketing-field-of-dreams/ Because Courage is Contagious Fri, 07 Oct 2011 21:24:51 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Megan http://www.incouraged.com/2010/07/28/cause-marketing-field-of-dreams/comment-page-1/#comment-476 Megan Wed, 28 Jul 2010 19:29:20 +0000 http://www.incouraged.com/?p=1339#comment-476 I love the "innocent bystanders" comment, Jessica. That is so true, isn't it? And sometimes those innocent bystanders may even be moved to action. What are some of the challenges you see in making this happen? Joe talked above about our hesitancy to jump in if all the stars don't align like we feel they should. Thoughts? I love the “innocent bystanders” comment, Jessica. That is so true, isn’t it? And sometimes those innocent bystanders may even be moved to action.

What are some of the challenges you see in making this happen? Joe talked above about our hesitancy to jump in if all the stars don’t align like we feel they should. Thoughts?

]]> By: Jessica Sweet http://www.incouraged.com/2010/07/28/cause-marketing-field-of-dreams/comment-page-1/#comment-475 Jessica Sweet Wed, 28 Jul 2010 19:23:28 +0000 http://www.incouraged.com/?p=1339#comment-475 I couldn't agree more. That is my approach - to help companies pinpoint where that integrity is, what their core giving values are, the changes they'd truly like to see made in the world, and then translate that into a cause marketing or corporate philanthropy plan. The impact of giving (and living) from a place of integrity is so huge for business, for causes, for donors, and even innocent bystanders observing the process. When it's done from a place of truth, it's tremendous, and people can't help but buy in! I couldn’t agree more. That is my approach – to help companies pinpoint where that integrity is, what their core giving values are, the changes they’d truly like to see made in the world, and then translate that into a cause marketing or corporate philanthropy plan. The impact of giving (and living) from a place of integrity is so huge for business, for causes, for donors, and even innocent bystanders observing the process. When it’s done from a place of truth, it’s tremendous, and people can’t help but buy in!

]]> By: Tweets that mention Does Your Campaign Manipulate or Inspire? | Cause Marketing Field of Dreams -- Topsy.com http://www.incouraged.com/2010/07/28/cause-marketing-field-of-dreams/comment-page-1/#comment-474 Tweets that mention Does Your Campaign Manipulate or Inspire? | Cause Marketing Field of Dreams -- Topsy.com Wed, 28 Jul 2010 18:46:15 +0000 http://www.incouraged.com/?p=1339#comment-474 [...] This post was mentioned on Twitter by Joe Waters, Chris Noble, sharrypdx, TRG Cause Branding, Premier Studios and others. Premier Studios said: Cause Marketing Field of Dreams: Does Your Campaign Manipulate or Inspire? - http://ow.ly/2hU9N #causemarketing #whatisyourwhy [...] [...] This post was mentioned on Twitter by Joe Waters, Chris Noble, sharrypdx, TRG Cause Branding, Premier Studios and others. Premier Studios said: Cause Marketing Field of Dreams: Does Your Campaign Manipulate or Inspire? – http://ow.ly/2hU9N #causemarketing #whatisyourwhy [...]

]]> By: Megan http://www.incouraged.com/2010/07/28/cause-marketing-field-of-dreams/comment-page-1/#comment-473 Megan Wed, 28 Jul 2010 18:07:58 +0000 http://www.incouraged.com/?p=1339#comment-473 I'm so glad you raised this point, Joe, and the encouragement to jump in and give a cause marketing campaign a try, provided you're doing it from a place of integrity. And, in a roundabout way, that was my entire point. Undertaking a new venture will probably always feel scary and unknown. Too often we wonder excessively how others will perceive us and what the reaction might be. To a certain extent, I think when inspiration hits, you need to jump in and get moving. Thanks for helping to clarify this post! I’m so glad you raised this point, Joe, and the encouragement to jump in and give a cause marketing campaign a try, provided you’re doing it from a place of integrity.

And, in a roundabout way, that was my entire point. Undertaking a new venture will probably always feel scary and unknown. Too often we wonder excessively how others will perceive us and what the reaction might be. To a certain extent, I think when inspiration hits, you need to jump in and get moving.

Thanks for helping to clarify this post!

]]> By: Joe Waters http://www.incouraged.com/2010/07/28/cause-marketing-field-of-dreams/comment-page-1/#comment-472 Joe Waters Wed, 28 Jul 2010 17:30:32 +0000 http://www.incouraged.com/?p=1339#comment-472 I think you're right, that's what I think! I think too many companies wait around for the perfect cause marketing program instead of jumping in and testing the waters. The problem with cause marketing is that there is no Granimal program out there. Most companies would be served by just what you say: if they approach cause marketing with inspiration and sincerity, they could just start a good thing. Like my brother tells his students: "You have a wonderful future ahead of you. I suggest you get going." Joe @joewaters I think you’re right, that’s what I think!

I think too many companies wait around for the perfect cause marketing program instead of jumping in and testing the waters. The problem with cause marketing is that there is no Granimal program out there.

Most companies would be served by just what you say: if they approach cause marketing with inspiration and sincerity, they could just start a good thing.

Like my brother tells his students: “You have a wonderful future ahead of you. I suggest you get going.”

Joe
@joewaters

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