************************************************************************************************* Our son fell out his window, suffered a severe traumatic brain injury and it was our fault. Many people have told us that we’re the best parents they know and that accidents just happen sometimes, so we shouldn’t blame ourselves. But we know the truth is that our sweet son’s fall was preventable. In writing this, [...]
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The Power of a Blank Piece of Paper
AJ and Melissa Leon inspire me. 3 years ago, by all external measure, they had it all. AJ was a rising star on Wall Street, up for promotion. Melissa was marking her mark on the world as an ESL teacher in the New York Public Schools. But they weren’t happy. Overcome by the disturbing feeling [...]
Back to My Roots
This blog is a part of me. Anyone who knows me understands this to be true. As you may or may not have noticed, I’ve been absent from InCouraged. Truth be told, I’ve missed it. This past weekend, three amazing people helped me understand that these pages are something I need to reclaim. When I [...]
Help KFC Earn its Cause Marketing Wings
This post is a joint effort between the fabulous Joe Waters of Selfish Giving and myself, with props to Jen Price of PhilanthropyInk for the inspiration. Last Friday, Joe appropriately ranted that Kentucky Fried Chicken’s latest “cause marketing” promotion (we cringe to even call it that) pushing mega-jugs of soda to “support” Juvenile Diabetes Research [...]
Tēvolution: Authentici-tea
Portion-of-sale cause marketing programs are seemingly everywhere, yet if few stand out, still fewer venture outside the norm. And doesn’t it often seem a shame that potential donations are missed either by lack of consumer interest or time or even by poor communication on the part of the brand? What does this portion-of-sale cause marketing [...]
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