Ever feel like cause marketing is starting to feel a little cluttered? Everywhere you turn, there’s another cash register ask, cause-branded product, digital cause campaigns beckoning you to “Like” them, location based donations to unlock…each benefitting a different, and potentially unfamiliar cause. Remember when you could “defrag” on your computer (oh…sorry, PC users, do you [...]
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I’m Pleased To Announce…
Those closest to me know that I’ve been working on a few projects for David Hessekiel and the Cause Marketing Forum this past fall, most notably the new CMF website. I’m completely thrilled to be able to say that my work with David will continue in the role of Director of Communications for the Cause [...]
Are You a Pilgrim or a Nomad?
By definition, a nomad is one who wanders, whose livelihood is inextricably tied to circumstance. When one environment ceases to provide a subsistence living, the nomad moves on to seek greener pastures. A pilgrim may look like a nomad at times, coping with unforeseen circumstances as she moves forward, sometimes imperceptibly forward, toward her ultimate [...]
The Intersection of Innovation and Consistency
We are a society of fiercely independent, boot strapping cowboys of innovation. Want to succeed in our world? Blaze your own trail, find your own calling, lead by example. We like our information quickly, thank you, and plenty of it. It should be available overnight or yesterday, even if we have to pay extra. If [...]
It’s Your Lump of Clay – Sculpt it!
I’m continually amazed at how detrimental the short-term mentality can be to any entity, be it a business or non-profit organization or even an individual. We’re all probably guilty of running too fast, becoming complacent in our daily activities and forgetting the original vision (assuming there was an original vision to begin with). Without firm [...]
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