What if, instead of charging a flat fee for sponsors, your sponsorship tiers were established by how many individual donors a company recruited on your behalf or brought into your event? An Example Let’s say you have 3 local companies who would each like to be involved with your non-profit organization and have visibility at [...]
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Immediacy: Capture Donor Intentions or Lose Them Forever
Professional speakers know this well: the best time to “close the deal” is when the audience is in their seats, captivated by some sort of compelling or persuasive message. Send them home with a flyer instead? You’ve just lost upwards of 75% of your sales. What can we learn from this practice? Immediacy. In our [...]
3 Ways to Keep Point-of-Sale Cause Marketing Positive
While I’m not a frequent customer to Whole Foods, I do stop in when I need a particular organic item or supplement. When I dropped by this weekend, I was pleasantly surprised to be asked at checkout if I wanted to apply the ten cents I earned for bringing in a (Trader Joe’s) recyclable shopping [...]
10 Reasons Your Company Should NOT Consider Cause Marketing in 2011
1. You don’t mind if your competitors steal away your best customers. There are always more fish in the sea, right? More and more, consumers are demanding that the companies with whom they interact demonstrate an ongoing commitment to a cause. In fact, the 2010 Cone Cause Evolution Study revealed that, when given a choice [...]
The Paradox of Commerce
Bottled water giant Fiji Water announced earlier this week that they would be shutting down operations on the South Pacific island and laying off upwards of 400 workers. The announcement came in response to a dramatic increase in water extraction taxes by the military-run Fijian government. According to Charles Fishman, Fiji water is the number [...]
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