Don Miller‘s book A Million Miles in a Thousand Years: What I Learned While Editing My Life (Amazon affiliate link) is one of those books that will change your entire outlook on life if you let it. I first heard of this book from Chris Brogan and then purchased it when it practically fell on [...]
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Best Cause-Related Tweets, Ideas (Week of 6/14/10)
From domestic violence to new studies on giving. Cause campaigns revealed to insect art (?), here’s the best of the best in the cause-related space for the week of June 14, 2010.
Best Cause Marketing, Tweets, Ideas (Week of 6/7/10)
Cause Marketing Forum Wrap Ups, Donations Flooding to the Gulf, Sustainable Brands 2010, Facebook Goes Cause
2010 Cone Shared Responsibility Study
Cone’s business model centers around the principle of “Shared Responsibility” and this 2010 Shared Responsibility Study provides some new and useful data for companies taking a serious look at their brand reputation and the trend in consumer expectations.
Edelman 2010 Trust Barometer
Edelman is the world’s largest public relations firm and has been conducting a trust and credibility survey of college-educated consumers for 10 years. In this most recent survey, we learn that consumers are shifting priorities from “shareholder” to “stakeholder”, place more trust in NGO’s than in CEOs and that traditional media is losing ground in terms of credibility and trust. A must-read for “proof” that authenticity and trust are becoming paramount in the minds of today’s consumers.
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