Cone’s business model centers around the principle of “Shared Responsibility” and this 2010 Shared Responsibility Study provides some new and useful data for companies taking a serious look at their brand reputation and the trend in consumer expectations.
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Edelman 2010 Trust Barometer
Edelman is the world’s largest public relations firm and has been conducting a trust and credibility survey of college-educated consumers for 10 years. In this most recent survey, we learn that consumers are shifting priorities from “shareholder” to “stakeholder”, place more trust in NGO’s than in CEOs and that traditional media is losing ground in terms of credibility and trust. A must-read for “proof” that authenticity and trust are becoming paramount in the minds of today’s consumers.
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