BOSTON (March 10, 2010) – More than three-quarters (78%) of Americans believe a partnership between a nonprofit and a company they trust makes a cause stand out, according to the newly released 2010 Cone Nonprofit Marketing Trend Tracker
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MIT/Sloan’s “Business of Sustainability”
From MIT’s Sloan School of Business, in cooperation with the Boston Consulting Group, comes this “The Business of Sustainability” report. What are today’s companies doing in the sustainability realm? Is sustainability a passing fad or a new way of doing business?
Levi’s Sustainable Example
When I stumbled across Levi’s Care to Air campaign, little did I know just how deep their commitment to sustainability actually ran. I did a post on Levi’s but CEO John Anderson’s speech at UC Berkeley is a must-read for any brand who is looking for a role model.
Simon Sinek (Start with Why)
You may know your “What”, you may even know your “How”, but do you know your “Why”? If you’re into videos, check out Simon Sinek’s “Start with Why” message from Tedx Puget Sound. It may change your life as it has changed mine. I highly, highly recommend watching this brief video by clicking here… John [...]
Cause Marketing and Pinup King: Joe Waters of Selfish Giving
It won’t take you long to find Joe Waters and his great blog posts and Tweets regarding Cause Marketing. He’s the Director of Cause Marketing for Boston Medical Center and his website is full of great information. He also has a cause marketing online webinar class called 6-Figure Cause Marketing that I haven’t taken (yet) [...]
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