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	<title>InCouraged &#187; Weeks in Review</title>
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		<title>Best Cause-Related Tweets, Ideas (Week of 6/14/10)</title>
		<link>http://www.incouraged.com/2010/06/18/best-cause-related-tweets-ideas-week-of-61410/</link>
		<comments>http://www.incouraged.com/2010/06/18/best-cause-related-tweets-ideas-week-of-61410/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 14:44:12 +0000</pubDate>
		<dc:creator>Megan</dc:creator>
				<category><![CDATA[Weeks in Review]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Philanthropy]]></category>

		<guid isPermaLink="false">http://www.incouraged.com/?p=1084</guid>
		<description><![CDATA[From domestic violence to new studies on giving.  Cause campaigns revealed to insect art (?), here's the best of the best in the cause-related space for the week of June 14, 2010.]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://www.incouraged.com/wp-content/uploads/2010/06/calendar-e1276872548196.jpg" width="240" />
		</p><p><a href="http://www.incouraged.com/wp-content/uploads/2010/06/calendar.jpg"><img class="alignright size-thumbnail wp-image-1096" title="calendar" src="http://www.incouraged.com/wp-content/uploads/2010/06/calendar-e1276872548196-170x170.jpg" alt="" width="170" height="170" /></a><a href="http://www.twitter.com/charityestrella" target="_blank">Estrella Rosenberg</a> wrote a <a href="http://adventuresinphilanthropy.com/2010/06/13/shining-a-light-where-it-needs-to-be-shone/" target="_blank">deeply personal and important post</a> on domestic violence this week.  May this be a reminder to all of us that chances are good someone we know suffers from this type of terrifying situation.  Awareness is everything.</p>
<p>Blackbaud <a href="http://ht.ly/1Z13q" target="_blank">released a new study</a> on charitable giving.  A few surprises in the area of social media.</p>
<p><a href="http://www.twitter.com/joewaters" target="_blank">Joe Waters</a> started an excellent discussion of <a href="http://selfishgiving.com/cause-practices/praise-of-cause-marketing-tactics" target="_blank">strategy versus tactics</a> and gave us some neat ideas through the <a href="http://selfishgiving.com/cause-marketing-in-action/c-moore-easter-seals-craft-cause-marketing" target="_blank">A.C. Moore/Easter Seals partnership</a>.</p>
<p>Elaine Cohen did a great piece on <a href="http://www.csrwire.com/csrlive/commentary_detail/2455-Shaping-the-Future-with-Corporate-Philanthropy-" target="_blank">The Changing Face of </a><a href="http://www.csrwire.com/csrlive/commentary_detail/2455-Shaping-the-Future-with-Corporate-Philanthropy-" target="_blank">Corporate Philanthropy</a>.  The <a href="http://www.corporatephilanthropy.org/" target="_blank">Committee Encouraging Corporate Philanthropy</a> had their annual conference in early June.  Sounding a lot more like cause-related marketing than philanthropy!</p>
<p><a href="http://www.slate.com/id/2257076/" target="_blank">Slate had a nice piece</a> addressing the question of why an individual should give through a company versus writing a check.  Featuring the AmEx Members Program.</p>
<p>I did a post on <a href="http://ht.ly/1ZA8f" target="_blank">One Slippery Slope of Cause Marketing</a> &#8211; still looking for others.  Have a few more in my head but want to hear your thoughts!</p>
<p>We learned about <a href="http://ht.ly/1YgDv" target="_blank">amazing small businesses</a> and <a href="http://ht.ly/1YUc6" target="_blank">5th graders</a> that are pitching in to help in the oil spill tragedy.</p>
<p>We got <a href="http://www.coneinc.com/cause-marketing-forum-recap-engagement-is-key?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+WhatDoYouStandFor+%28What+Do+You+Stand+For%3F%29" target="_blank">another CMF10 write up </a>from <a href="http://www.twitter.com/chrisrmann" target="_blank">Chris Mann </a>at Cone.</p>
<p>Business Week came out with their <a href="http://images.businessweek.com/ss/10/06/0608_socialentrepreneurs/1.htm" target="_blank">list of most promising social entrepreneurs</a>.  Love them all!</p>
<p>Bill Gates and Warren Buffet <a href="http://socialentrepreneurship.change.org/blog/view/the_billionaire_pledge_gates_and_buffett_urge_ultrarich_to_give_away_50_or_more" target="_blank">throw down the gauntlet to their fellow billionaires</a> &#8211; you can&#8217;t take it with you&#8230;do something good!</p>
<p><a href="http://bit.ly/dsdL0u" target="_blank">Ridiculous OpEd in Forbes</a> about how CSR costs enormously with zero benefit.  Ick.  Ick. Ick.</p>
<p>My personal favorite non-cause-related story.  <a href=" http://ht.ly/1ZcS2" target="_blank">Insect art via PHEROMONE</a>.  Way cool.</p>
<p><em>Image credit to </em><a href="http://www.flickr.com/photos/malabooboo/2405993368/" target="_blank"><em>malabooboo.</em></a></p>
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			<wfw:commentRss>http://www.incouraged.com/2010/06/18/best-cause-related-tweets-ideas-week-of-61410/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>Best Cause Marketing, Tweets, Ideas (Week of 6/7/10)</title>
		<link>http://www.incouraged.com/2010/06/11/best-cause-marketing-tweets-ideas-week-of-6710/</link>
		<comments>http://www.incouraged.com/2010/06/11/best-cause-marketing-tweets-ideas-week-of-6710/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 18:29:12 +0000</pubDate>
		<dc:creator>Megan</dc:creator>
				<category><![CDATA[Help Yourself]]></category>
		<category><![CDATA[Weeks in Review]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[cause marketing forum]]></category>

		<guid isPermaLink="false">http://www.incouraged.com/?p=1038</guid>
		<description><![CDATA[Cause Marketing Forum Wrap Ups, Donations Flooding to the Gulf, Sustainable Brands 2010, Facebook Goes Cause]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://www.incouraged.com/wp-content/uploads/2010/06/chicagoskyline1.jpg" width="240" />
		</p><p><strong><span style="text-decoration: underline;">Cause Marketing Forum Wrap-Ups</span></strong></p>
<p><a href="http://www.incouraged.com/wp-content/uploads/2010/06/chicagoskyline1.jpg"><img class="alignright size-thumbnail wp-image-1050" title="chicagoskyline" src="http://www.incouraged.com/wp-content/uploads/2010/06/chicagoskyline1-170x170.jpg" alt="" width="170" height="170" /></a>So many great wrap-ups from the <a href="http://www.causemarketingforum.com/conference.asp" target="_blank">Cause Marketing Forum Conference</a> last week.</p>
<p><a href="http://www.twitter.com/3blmedia" target="_blank">3BL Media</a> (one of my new faves) tirelessly <a href="http://3blmedia.com/theCSRfeed/Campaign/Cause-Marketing-Forum-10-Road-Map-Better-Future" target="_blank">captured featured presenters on video</a>.  If you haven&#8217;t watched, do, they&#8217;re worth your time.</p>
<p><a href="http://www.twitter.com/joewaters" target="_blank">Joe Waters</a> had 2 great posts.  His first, <a href="http://selfishgiving.com/capplause/review-cause-marketing-forum-conference" target="_blank">a Review of Cause Marketing Forum Conference</a>.  The second, <a href="http://selfishgiving.com/cause-practices/lazarus-effect-cause-marketing" target="_blank">Raising Cause Marketing</a>, more of a lessons learned and internalized.</p>
<p>And if you love Joe Waters, you MUST see <a href="http://youtu.be/Vt2GF75SKuc" target="_blank">this video</a> of <a href="http://www.twitter.com/cfnoble" target="_blank">Chris Noble</a> channeling Joe Waters.</p>
<p>The Komen saga continued with the <a href="http://adventuresinphilanthropy.com/2010/06/05/finger-lickin-failure-susan-g-komens-stance-on-buckets-for-the-cure-at-cause-marketing-forum/" target="_blank">Finger Lickin&#8217; Failure</a> post from <a href="http://www.twitter.com/charityestrella" target="_blank">Estrella Rosenberg</a> and one from <a href="http://www.twitter.com/meganstrand" target="_blank">yours truly</a>, <a href="http://www.incouraged.com/2010/06/06/komen-strives-for-market-domination/" target="_blank">Komen Strives for Market Domination</a>.  Comments abounded.</p>
<p><a href="http://www.twitter.com/mktgwithmeaning" target="_blank">Bob Gilbreath</a> did a <a href="http://www.marketingwithmeaning.com/2010/06/11/takeaways-from-the-cause-marketing-forum-cmf10/" target="_blank">nice overview</a> of his takeaways and programs that caught his attention.</p>
<p>My other post was <a href="http://www.incouraged.com/2010/06/06/cause-marketing-2-0-where-do-we-go-from-here/" target="_blank">Cause Marketing 2.0 &#8211; Where Do We Go From Here?</a></p>
<p><strong><span style="text-decoration: underline;">Sustainable Brands 2010 Conference</span></strong></p>
<p>Another conference to watch.  <a href="http://www.triplepundit.com/2010/06/15-cool-things-i-learned-at-sustainable-brands-2010/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+TriplePundit+%28Triple+Pundit%29" target="_blank">Just one review</a> I&#8217;ve seen so far and will look forward to others next week.</p>
<p><strong><span style="text-decoration: underline;">In the Gulf</span></strong></p>
<p>We&#8217;re starting to hear more <a href="http://philanthropy.com/article/More-Than-4-Million-Donated/65884/" target="_blank">reports of donations</a> coming in to benefit the Gulf Oil Spill. If you haven&#8217;t seen it yet, the <a href="http://blog.seattlepi.com/microsoft/archives/210083.asp" target="_blank">C</a><a href="http://blog.seattlepi.com/microsoft/archives/210083.asp" target="_blank">olbert Report got Bing to donate</a> $100,000 in product mentions &#8211; good for a laugh for sure.</p>
<p><a href="http://www.twitter.com/ethicsblogger" target="_blank">Chris MacDonald</a> did a great post entitled <a href="http://businessethicsblog.com/2010/06/09/boycotting-bp-is-futile-and-unethical/" target="_blank">Boycotting BP is Futile and Unethical</a>.  While not cause marketing, per se, it does illuminate how complicated these issues can be.</p>
<p><span style="text-decoration: underline;"><strong>Facebook Gets Smart</strong></span></p>
<p>Rumors were confirmed this week that <a href="http://www.huffingtonpost.com/2010/06/10/facebook-pta-partner-to-p_n_607200.html" target="_blank">Facebook will partner with the PTA</a> to address child privacy issues.  Now that&#8217;s a cause campaign worth watching!</p>
<p><strong><span style="text-decoration: underline;">In Other News</span></strong></p>
<p>Fenton Released their <a href=" http://ht.ly/1WhGt" target="_blank">2010 NonProfit Forecast</a> with some interesting stats.</p>
<p>MIT/Sloan did an outstanding article entitled the <a href="http://sloanreview.mit.edu/the-magazine/files/saleable-pdfs/51412.pdf" target="_blank">The Change Leadership Sustainability Demands</a>.  Long but worth it!</p>
<p>What did I miss?!?</p>
<p><em>Image credit to </em><a href="http://www.flickr.com/photos/mrzeon/4645421189/" target="_blank"><em>Daniel Dionne</em></a><em>.</em></p>
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		<slash:comments>2</slash:comments>
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