Hint fiction: a full story in 25 words or fewer. As an overly verbose writer, this seems, well…impossible. Yet Robert Swartwood has compiled and published an anthology of them. The tweet: 140 characters or less. Hint fiction: 25 words or fewer. My average blog post: 600 words. It’s easier to over-explain, ensure you put in [...]
Communication 101 via DonorsChoose.org
So often, we want to help but we don’t know how. It’s true for individuals and it’s true for organizations. Companies may want to engage with a cause…but can’t exactly figure out the best way to make it happen, or where to start. Non-profit organizations want to engage with companies but sometimes lose the strategy [...]
Give Back: The People’s Foundation
What would you do if you suddenly found yourself with $1 million and a directive to give half away and keep the other half? When Stephen Paletta won Oprah’s Big Give in 2008, this instantly became his reality. He did what most of us would do: started a foundation with the intention of highlighting great [...]
Facebook ‘Deals’ a Dream for Cause Marketers
This week, Facebook announced a new “Deals” feature. When a consumer checks into a retail location via Facebook’s Location-Based Service (Places) they may now see “Deals” offered by that location. Deals can be coupons or promotions redeemed individually or with a buddy or used to reward loyal customers who check in often. Deals may also [...]
It’s a Social Book…Let’s Party!
Next week marks the official launch of The Portland Bottom Line book (I’m a co-editor). It’s not your typical book; it’s a social book. Over 50 authors (all small business owners or employees from the Portland, Oregon area) joined their words and their stories to make this book a reality. 100% of the profits from [...]
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