Hint fiction: a full story in 25 words or fewer. As an overly verbose writer, this seems, well…impossible. Yet Robert Swartwood has compiled and published an anthology of them. The tweet: 140 characters or less. Hint fiction: 25 words or fewer. My average blog post: 600 words. It’s easier to over-explain, ensure you put in [...]
Tag Archives: Authentic Communication
Stories Matter. What’s Yours?
In a recent post, I offered an expanded definition of currency that includes social currency…the way you interact with the people that touch your organization. How do we know when we’re dealing with social currency? Stories. The telling of our collective stories. It’s a Basic Human Need Stories of how our products or programs have [...]
Who’s Got Your Back in Cause Marketing?
If you’re a company or non-profit organization considering the implementation of a cause marketing campaign or initiative, who do you turn to for expert advice? Turns out you have a broad spectrum of options. I’ve asked some of the best and brightest in the cause marketing realm to comment about their place within the cause [...]
The Hybrid Life: Keen Footwear
I’ve always loved Keen shoes. My first pair, bright orange, purchased around 5 years ago is still hanging tough. I should probably toss them, but I just can’t bring myself to do it…that’s how much I love those shoes. I’d always imagined that any company that makes such a cool shoe must be a pretty cool company, too, but I didn’t realize just how inspiring they were until I visited the Keen headquarters recently.
In the Presence of Greatness – How to See Others and Save the World
This past week I had the pleasure of hearing two greats…Chris Brogan and Peter Shankman…speak at the Portland Communicators Conference. I’ve stopped calling both of them “social media geniuses” because they each embody so much more than that in their own unique way. Turns out Brogan is a soft-spoken student of human behavior trapped in the body of a wicked savvy business guy whose mantra is that we must start to correlate our social media numbers to sales. Shankman is an amped-up idea machine who shares unabashedly while extolling the virtues of solid writing skills and has started to claim that self-promotion, done right, will save the world.
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