Portion-of-sale cause marketing programs are seemingly everywhere, yet if few stand out, still fewer venture outside the norm. And doesn’t it often seem a shame that potential donations are missed either by lack of consumer interest or time or even by poor communication on the part of the brand? What does this portion-of-sale cause marketing [...]
Tag Archives: Cause Marketing
Defragging Cause Marketing
Ever feel like cause marketing is starting to feel a little cluttered? Everywhere you turn, there’s another cash register ask, cause-branded product, digital cause campaigns beckoning you to “Like” them, location based donations to unlock…each benefitting a different, and potentially unfamiliar cause. Remember when you could “defrag” on your computer (oh…sorry, PC users, do you [...]
Immediacy: Capture Donor Intentions or Lose Them Forever
Professional speakers know this well: the best time to “close the deal” is when the audience is in their seats, captivated by some sort of compelling or persuasive message. Send them home with a flyer instead? You’ve just lost upwards of 75% of your sales. What can we learn from this practice? Immediacy. In our [...]
10 Reasons Your Company Should NOT Consider Cause Marketing in 2011
1. You don’t mind if your competitors steal away your best customers. There are always more fish in the sea, right? More and more, consumers are demanding that the companies with whom they interact demonstrate an ongoing commitment to a cause. In fact, the 2010 Cone Cause Evolution Study revealed that, when given a choice [...]
Communication 101 via DonorsChoose.org
So often, we want to help but we don’t know how. It’s true for individuals and it’s true for organizations. Companies may want to engage with a cause…but can’t exactly figure out the best way to make it happen, or where to start. Non-profit organizations want to engage with companies but sometimes lose the strategy [...]
Latest Comments