When offered the chance to donate to the Acumen Fund in exchange for getting an advanced copy of Seth Godin’s book, Linchpin, I jumped at the chance.
In true practice-what-you-preach form, Godin sent several emails after my donation letting me know about the status of my book shipment. When I received the book, there was a letter from Godin included which shocked me by starting with, “The scariest words an author can write are, ‘here’s my new book.” I thought, Seth Godin…scared? Cool.
Yesterday we discussed why video is critical in your online marketing for 2010. Today we’ll take a look at some tips for using online video with the full disclosure that I am NOT an expert in video but I’ve definitely seen online videos done well and videos done poorly.
Back to my friend Pete and the cool online tools he’s introduced. Another online and free tool that’s really fun to experiment with and very powerful for small business is Ning. Think of Ning as a customizable Facebook. A “create your own” online community, if you will.
One of the lessons I’ve learned the hard way…several times…has to do with taking focused baby steps. When just starting out with a new business or project, we’re tempted to “do it all”, because we finally have the freedom to do so. We have so many good ideas and we want to compete in the marketplace. So we start multiple product lines or multiple projects simultaneously, hoping to appear bigger, better, faster, more interesting than the next guy.
I received a Christmas card in the mail today from a high school friend. It was literally pages long, beautifully designed and captured the entire past year in narrative and photos. It was, by all accounts, the story of the quintessential family, with testimonials as to how perfect each of their 3 children are in their respective extracurricular activities, how rewarding each of the couples’ jobs were, how adventuresome each of their trips were and on and on and on. And it annoyed the hell out of me.
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