Beginning anything new from scratch, be it a new business venture, cause marketing campaign, strategic partnership or other major project is exciting. And a little daunting. In certain situations, it can feel like you’re betting the farm. Except it’s not a farm yet. Not really. More like an empty garden plot upon which you envision [...]
Tag Archives: Inspiring
Skipping with the Competition: Seventh Generation’s Jeffrey Hollender Offers A New Litmus Test for Your Corporate Social Responsibility Efforts
I suppose it shouldn’t surprise me that the Co-Founder of this green household products company boasting $150 million in sales is living his core purpose through this company, but I was still darned impressed when the topic turned to the accomplishments of which Hollender was most proud. The first thing he mentioned was the emergence of competition in his market niche
Why We Showed Up for Haiti
In a down economy and our fast-paced society, it’s more than noteworthy that we looked up enough from balancing our own checkbooks to write a check for Haiti. And it’s important we figure out why this particular disaster moved us to action.
An Open Letter to Aspiring Entrepreneurs
So you’re thinking about going it alone and starting your own business. Perhaps it’s something you’ve always dreamed of doing. Perhaps it’s a hobby on the side begging to take center stage. Perhaps it’s a brand new venture. First, and most importantly…good for you! It’s easy to be lulled into complacency by the familiar. If you’re reading this letter, my suspicion is that you’re the type of person who refuses to incorporate “common”, “good enough” or “average” into your vernacular. Greetings, kindred spirit.
Sound Business Practices Trump Economic Slowdown
Love this article from Inc.com “It’s not the Economy, Stupid” about why Circuit City truly went out of business. This is the second time I’ve heard a similar story about Circuit City and its poor customer service.
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