InCouraged

Karen White began her talk at the Cause Marketing Forum Conference with a discussion of how crowded the “pink” space was becoming and admitted, “We held on to our pink ribbon so tightly to reclaim our niche in the space that we inadvertently added to the pink clutter.” She then went on to describe Komen’s efforts to reclaim their niche and reestablish themselves as the queens of pink through a rebranding effort.