And so often, we draw our circles so compactly around those with whom we see eye to eye on, well…everything, that we miss out on those who could expand our circle. That’s what Linchpins do. Challenge. Question. Present different perspectives.
Tag Archives: Linchpin
On Harnessing Trust (The Proof You Need About Authentic Communication and Mutually Beneficial Marketing)
For all of you that need a little “proof” (or need proof for your clients) that authentic communication is critical and community partnerships or mutually beneficial marketing is essential, let’s take a look at Edelman’s 2010 Trust Barometer survey.
A Letter to Everyone On Seth Godin’s Linchpin
When offered the chance to donate to the Acumen Fund in exchange for getting an advanced copy of Seth Godin’s book, Linchpin, I jumped at the chance.
In true practice-what-you-preach form, Godin sent several emails after my donation letting me know about the status of my book shipment. When I received the book, there was a letter from Godin included which shocked me by starting with, “The scariest words an author can write are, ‘here’s my new book.” I thought, Seth Godin…scared? Cool.
Seth Godin’s Linchpin
I’ve read a handful of Seth Godin‘s books but none have touched me as deeply as Linchpin (Amazon Affiliate Link). You can read my review of his book here. I purchased 10 of these books just to hand out to people I cared about. I find myself referring to it often as I continue to formulate [...]
Latest Comments