1. You don’t mind if your competitors steal away your best customers. There are always more fish in the sea, right? More and more, consumers are demanding that the companies with whom they interact demonstrate an ongoing commitment to a cause. In fact, the 2010 Cone Cause Evolution Study revealed that, when given a choice [...]
Tag Archives: Marketing Strategies
On Harnessing Trust (The Proof You Need About Authentic Communication and Mutually Beneficial Marketing)
For all of you that need a little “proof” (or need proof for your clients) that authentic communication is critical and community partnerships or mutually beneficial marketing is essential, let’s take a look at Edelman’s 2010 Trust Barometer survey.
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