Involving consumers and employees in corporate philanthropic efforts has grown significantly in scope and breadth in recent years. Cause marketing and cause branding have become a marketer’s tactic-du-jour touted everywhere (including this blog) as the best way to engage not only the attention but also the hearts and minds of consumers and employees alike. While [...]
Tag Archives: Non Profit Organizations
Your Cause: Destination or Continuum?
Can your cause be “solved”? Are you working on an issue that has a definitive solution toward which you direct your sails on a daily basis? Is your wildest dream to work yourself out of a job? Is your cause a destination? Cause-As-Continuum Odds are the answers to these questions are “no”. Whether you’re a [...]
Cause Marketing Smackdown
Ok, I’ll admit. I’m biased. When I first read about 7-Eleven’s “Cup with a Cause” program as a part of a 6-week promotional campaign, I thought, “puh-LEASE”. The popular convenience store partnered up with ConAgra (no comment) to sponsor World Wrestling Entertainment’s “SummerSlam” event (whatever that is). I was fully prepared to write it off [...]
Stories Matter. What’s Yours?
In a recent post, I offered an expanded definition of currency that includes social currency…the way you interact with the people that touch your organization. How do we know when we’re dealing with social currency? Stories. The telling of our collective stories. It’s a Basic Human Need Stories of how our products or programs have [...]
The Choice Between Cause and Brand
Let’s assume for a moment, that the recent article, “Charity Brawl: Nonprofits Aren’t So Generous When A Name’s at Stake” was about a for-profit company. The article, appearing in the Wall Street Journal this week, outlines the trend toward legal action by large non-profit organizations against other organizations to protect their brand from “…dilution, tarnishment, [...]
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