Ever feel like cause marketing is starting to feel a little cluttered? Everywhere you turn, there’s another cash register ask, cause-branded product, digital cause campaigns beckoning you to “Like” them, location based donations to unlock…each benefitting a different, and potentially unfamiliar cause. Remember when you could “defrag” on your computer (oh…sorry, PC users, do you [...]
Tag Archives: non-profit partnerships
Communication 101 via DonorsChoose.org
So often, we want to help but we don’t know how. It’s true for individuals and it’s true for organizations. Companies may want to engage with a cause…but can’t exactly figure out the best way to make it happen, or where to start. Non-profit organizations want to engage with companies but sometimes lose the strategy [...]
Give Back: The People’s Foundation
What would you do if you suddenly found yourself with $1 million and a directive to give half away and keep the other half? When Stephen Paletta won Oprah’s Big Give in 2008, this instantly became his reality. He did what most of us would do: started a foundation with the intention of highlighting great [...]
What ‘Show Us Your Bra’ Really Reveals
In the land of business start-ups, a common success story looks like this: entrepreneur comes up with amazing new idea. Entrepreneur cobbles a start-up business around said idea. Idea spreads like wildfire. Entrepreneur sells business to huge, well-established company. What might this model look like from the non-profit perspective? A small non-profit organization called The [...]
*Pink* Lemonade Cause Campaign Leaves Sour Aftertaste
The Mike’s Hard Pink Lemonade cause marketing campaign has raised some hackles among the breast cancer survivor and advocacy community according to a recent USA Today article. At issue is the alleged conflict of linking breast cancer awareness with the sale of an alcoholic beverage product that, according to the American Cancer Society and the National Cancer [...]
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