We typically associate cause marketing with feel-good, warm and fuzzy partnerships that do well by doing good for society. The latest research from Cone is in supporting your suspicion that yes, indeed, you should probably take a look at cause marketing if you’re not already…consumers are expecting it more and more. We talk about how [...]
Tag Archives: risk
Disturbed: 5 Mind-Bending Take-Aways from ReVisioning Value 2010
At yesterday’s ReVisioning Value 2010 Conference, Amy Pearl of Springboard Innovation challenged us as participants to be disturbed and compelled to action by the ideas to which we were exposed. At the time, I thought, “What is she talking about? This is fantastic stuff, I’m totally pumped and motivated by all these ideas! What’s there to be disturbed about?” Yeah…that “disturbed” part sunk in on the way home.
Frying the Ant: The CSR Measurement Conundrum
Attention recent MBA grads and pencil pushers, please consider yourself warned…you’re not going to like this post. Because it’s about measuring corporate social responsibility efforts and how this conversation is starting to make me a little bit, um…CRANKY. Because you see, my faithful ROI chasers, you’re kind of missing the point of Corporate Social Responsibility (CSR) by demanding a “social impact” calculation before you’ll even glance in the direction of CSR. You insist on “proof” that this will positively influence your business model before you condone even the smallest projects. Or perhaps you reluctantly agree to pilot an initiative, then rush to measure its impact nine ways to sundown and come up short in the tangible “proof” department.
Tips from Survivors in Business and in Life: Plan, Action, Faith
I’m reading a fabulous new book that I received as a Christmas gift called The Survivors Club by Ben Sherwood. Sherwood sets out to find common denominators in people who have survived incredible odds…from mountain lion attacks to plane crashes to a knitting needle through the heart.
A Case Study of Project Management for Entrepreneurs and Small Businesses – Day 3 (Want Project Success? Tap Into Your Inner Naysayer)
Today we delve head-first into project risk. There are several areas dealing with project risk that can be incredibly valuable in anticipating and solving project problems before they actually occur in a small business or start-up environment. And since resources are typically very precious to entrepreneurs and small business owners, this is one step that is an absolute MUST when tackling projects that involve your time or money (yes, you should read that as “any project”).
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