For all of you that need a little “proof” (or need proof for your clients) that authentic communication is critical and community partnerships or mutually beneficial marketing is essential, let’s take a look at Edelman’s 2010 Trust Barometer survey.
Tag Archives: Small Business
A Letter to Everyone On Seth Godin’s Linchpin
When offered the chance to donate to the Acumen Fund in exchange for getting an advanced copy of Seth Godin’s book, Linchpin, I jumped at the chance.
In true practice-what-you-preach form, Godin sent several emails after my donation letting me know about the status of my book shipment. When I received the book, there was a letter from Godin included which shocked me by starting with, “The scariest words an author can write are, ‘here’s my new book.” I thought, Seth Godin…scared? Cool.
What I’ve Learned from Blogging for 30 Days
Here’s what I learned over the last month about blogging. 1) A plan is a good thing. My first week I had a loose plan. My second week a more developed plan. My third and fourth weeks no plan. By far, the third and fourth weeks were the hardest! The more detailed the plan, the easier it was to focus on my topic, do the research and comment appropriately.
Why Online Video is Important to Your Business in 2010
As an entrepreneur or small business owner, you’ve probably invested plenty of time and effort into your website – but here’s something to consider for 2010: video. If you’re not already using online video in your marketing mix, you might want to consider it for these reasons:
Learning Lucky Behavior
I’m on day 2 of reading The Survivors Club by Ben Sherwood and today I read about lucky versus unlucky people. I’ve always known my husband is one of those “lucky” people – those people for whom everything seems to go right – even when it shouldn’t. The people who can arrive at the airport 10 minutes before their flight leaves, with luggage to check, and still make the flight. Those maddening people who defy logic. The lucky.
Latest Comments