Attention recent MBA grads and pencil pushers, please consider yourself warned…you’re not going to like this post. Because it’s about measuring corporate social responsibility efforts and how this conversation is starting to make me a little bit, um…CRANKY. Because you see, my faithful ROI chasers, you’re kind of missing the point of Corporate Social Responsibility (CSR) by demanding a “social impact” calculation before you’ll even glance in the direction of CSR. You insist on “proof” that this will positively influence your business model before you condone even the smallest projects. Or perhaps you reluctantly agree to pilot an initiative, then rush to measure its impact nine ways to sundown and come up short in the tangible “proof” department.
Columbia Springs: 6 Ways to Lead with Value in Non-Profit/Community Partnerships
If you sit down with Gala Miller, Executive Director of Columbia Springs, and ask her about partnerships, get ready to write. The Vancouver, WA-based non-profit focused on environmental education has partnerships galore. From school districts to utility companies, community colleges to community banks, unions to car dealerships, the list is long and impressive.
Why We Showed Up for Haiti
In a down economy and our fast-paced society, it’s more than noteworthy that we looked up enough from balancing our own checkbooks to write a check for Haiti. And it’s important we figure out why this particular disaster moved us to action.
A Letter to Everyone On Seth Godin’s Linchpin
When offered the chance to donate to the Acumen Fund in exchange for getting an advanced copy of Seth Godin’s book, Linchpin, I jumped at the chance.
In true practice-what-you-preach form, Godin sent several emails after my donation letting me know about the status of my book shipment. When I received the book, there was a letter from Godin included which shocked me by starting with, “The scariest words an author can write are, ‘here’s my new book.” I thought, Seth Godin…scared? Cool.
Give the Gift of Giving: Holiday Giving Suggestions That Appease Your Social Conscious
This time of year often means taking a good hard look at thoughtful gift-giving. Sometimes it’s business, often personal. Finding the “perfect gift” seems to get more and more elusive. For some, finances are tight. With unemployment at record highs and the financial systems tumbling around the globe, there’s one gift I’d like to recommend that’s always appropriate, often unexpected and more customizable than you might expect: the gift of giving to those in need.
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