At yesterday’s ReVisioning Value 2010 Conference, Amy Pearl of Springboard Innovation challenged us as participants to be disturbed and compelled to action by the ideas to which we were exposed. At the time, I thought, “What is she talking about? This is fantastic stuff, I’m totally pumped and motivated by all these ideas! What’s there to be disturbed about?” Yeah…that “disturbed” part sunk in on the way home.
Tag Archives: tips for entrepreneurs
Frying the Ant: The CSR Measurement Conundrum
Attention recent MBA grads and pencil pushers, please consider yourself warned…you’re not going to like this post. Because it’s about measuring corporate social responsibility efforts and how this conversation is starting to make me a little bit, um…CRANKY. Because you see, my faithful ROI chasers, you’re kind of missing the point of Corporate Social Responsibility (CSR) by demanding a “social impact” calculation before you’ll even glance in the direction of CSR. You insist on “proof” that this will positively influence your business model before you condone even the smallest projects. Or perhaps you reluctantly agree to pilot an initiative, then rush to measure its impact nine ways to sundown and come up short in the tangible “proof” department.
NedWater’s Take on Non-Profit Revenues: “Just Add Water”
What if you could literally change the fate of hundreds of non-profit organizations just by making a small change in your office break room? Nope…not by installing compact fluorescent light bulbs or implementing a recycling program, but by giving “water cooler talk” an entirely different meaning. That’s exactly what Portland, OR-based NedWater has set out to do, one water cooler at a time.
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