Professional speakers know this well: the best time to “close the deal” is when the audience is in their seats, captivated by some sort of compelling or persuasive message. Send them home with a flyer instead? You’ve just lost upwards of 75% of your sales. What can we learn from this practice? Immediacy. In our [...]
Tag Archives: Tips for Non Profit Organizations
2010 Cone Nonprofit Marketing Trend Tracker
BOSTON (March 10, 2010) – More than three-quarters (78%) of Americans believe a partnership between a nonprofit and a company they trust makes a cause stand out, according to the newly released 2010 Cone Nonprofit Marketing Trend Tracker
Disturbed: 5 Mind-Bending Take-Aways from ReVisioning Value 2010
At yesterday’s ReVisioning Value 2010 Conference, Amy Pearl of Springboard Innovation challenged us as participants to be disturbed and compelled to action by the ideas to which we were exposed. At the time, I thought, “What is she talking about? This is fantastic stuff, I’m totally pumped and motivated by all these ideas! What’s there to be disturbed about?” Yeah…that “disturbed” part sunk in on the way home.
NedWater’s Take on Non-Profit Revenues: “Just Add Water”
What if you could literally change the fate of hundreds of non-profit organizations just by making a small change in your office break room? Nope…not by installing compact fluorescent light bulbs or implementing a recycling program, but by giving “water cooler talk” an entirely different meaning. That’s exactly what Portland, OR-based NedWater has set out to do, one water cooler at a time.
Greater Giving: 5 Keys to Successful Corporate Partnerships (Part 2)
In a previous post, Debby Roth with Greater Giving gave us 8 Tips for Partnering with a Non-Profit Organization. Since she has continuous exposure to non-profit organizations and makes education a primary focus, I asked Debby to share the most common business and marketing tips she feels compelled to provide to non-profit organizations. Are YOU following all of these practices in your partnership efforts?
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