In a recent post, I offered an expanded definition of currency that includes social currency…the way you interact with the people that touch your organization. How do we know when we’re dealing with social currency? Stories. The telling of our collective stories. It’s a Basic Human Need Stories of how our products or programs have [...]
Tag Archives: Trust in Communication
On Harnessing Trust (The Proof You Need About Authentic Communication and Mutually Beneficial Marketing)
For all of you that need a little “proof” (or need proof for your clients) that authentic communication is critical and community partnerships or mutually beneficial marketing is essential, let’s take a look at Edelman’s 2010 Trust Barometer survey.
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